Digital Transformation in Service Management (2024)

Volume 2 2 / 2018 Digital Transformation in Service Management

2018

discussions of digital transformation as an umbrella term for digitization and automation typically clarify little unless underlying ideas are defined. A similar issue applies to service management because different observers have quite different ideas about the meaning of service and service management. This brief commentary applies work system theory as the core of actionable ideas about service management and digital transformation. It presents ideas from series of papers related to service and service systems (Alter 2008; 2012; 2017a; 2017b). Overall, it tries to go beyond hype about digital transformation by summarizing practical ideas that can be used in service management in a world that relies increasingly on digitization and automation.

Digital transformations of service marketing: theoretical fundamentals and directions

2021

The conceptual approaches to definition of the purposes, principles and directions of the digital transformation of marketing activity of enterprises offering services according to technologies and methods of Marketing 4.0 have been proved on the basis of modern theories of service marketing. The inclusiveness and customer-focused of digital marketing services have been revealed. The omnichannel of marketing communications on the basis of integration and availability of online and offline channels of service enterprises and clients interaction, digitalization of client managerial experience has been substantiated. The Object of Research: digital marketing of services in the context of the Marketing 4.0 concept. Investigated Problem: the essence and directions of digital transformations of marketing activities in the field of services. Main Scientific results: the inclusiveness and customer-focused of digital marketing communications based on cross-channel interaction and digital man...

Digital transformation in business and management research: An overview of the current status quo

International Journal of Information Management, 2022

Digital Transformation in Businesses: The Process and Its Outcomes

Pressacademia

Purpose- The purpose of this study is to serve as an extensive outlook about digital transformation. Its content comprises the elements of digital transformation, the ways of adapting to digital transformation, reasons for failure, means of digital transformation, and insights and discussions on new business environment. Methodology- In this study, a comprehensive literature review is followed to learn about the current business circumstances regarding digital transformation and have a deep understanding on the previous studies conducted about digital transformation. Findings- The literature review reveals that digital transformation has provided positive impract on businesses at different levels. Although challenges against digital transformation may arise, they can be tackled if the nature of digital transformation is understood well. The success of digital transformation is dependent on numerous factors from different aspect which should be studied carefully before and during the...

Navigating the Digital Transformation Journey: Strategies for Business Reinvention

HAAMI DIGITAL CONSULTANCY, 2024

In the rapidly evolving digital landscape, businesses face an imperative to adapt and transform or risk becoming obsolete. Digital transformation has emerged as a strategic necessity, transcending mere technological adoption to encompass a fundamental shift in organizational culture, processes, and mindsets. This article delves into the critical facets of digital transformation, exploring its drivers, implementation challenges, and the profound impact it exerts on every aspect of an organization. Through a comprehensive analysis, it provides a roadmap for businesses to successfully navigate the digital transition, fostering innovation, enhancing customer experiences, and attaining operational excellence. By embracing digital transformation as a strategic imperative, organizations can fortify their competitive advantage and thrive in the digital era.

Digital transformation of organizations: what do we know and where to go next

Journal of Organizational Change Management, 2021

Purpose The purpose of this paper is to identify the development of the digital transformation literature and to the systematic literature review methodology. Design/methodology/approach The authors run a systematic literature review, followed by a rigorous thematic analysis of both academic and grey literature dataset, in order to develop a conceptual map of organizations' digital transformation. The authors aggregate the concepts and topics identified across the literature to find that they overwhelmingly tackle digital business models. At the same time, the authors identify a major blind spot resulting from ignoring the organization itself as a unit of analysis. Findings The findings show that developing a digital theory of the organization or the theory of digitally transformed organization is a major challenge to management researchers. The analysis exposed numerous research gaps that can be helpful for future research directions. Originality/value Digital transformation research enjoys an increasingly rapid rise to recognition across many academic disciplines and strongly impacts the management domain. adopt the view that published documents reflect the collective understanding of a phenomenon. This paper contributes to filtering the digital transformation literature, clarify complex relation between digital transformations of organizations and identify the key blind points.

The need for digital transformation in business

2021

There was a time in business, where business as usual was good enough. Now no more. Where we are going good enough is dead and dying. In a world where everything is connected, there is only one major space to innovate, which is the digital transformations inside the organization. The organizations which are not digitally transforming are getting out of business. The research paper aims to identify, describe the impact of digital transformation of business in India and describe the key drivers of strategic business management development in the light of the recent waves of digital transformation. This research paper presents an overview of the existing literature, which is there concerning digital transformation. The research results from professional associations as well as the existing body of the recognized publishers were considered for making the research. Furthermore, we have conducted expert interviews as well as the market data where it was available. Keywords⸻ digital transf...

Excellence and Renewal. Digital Transformation Patterns in the Hungarian Business Services Sector

Vezetéstudomány, 2022

Digital transformation trends reshaping companies

Proceedings of the International Conference on Business Excellence

Nowadays, the ubiquity of the digital technology and the transformation it brings both within the societies and economies around the globe has become a well-accepted fact. For business is no longer a matter of whether or not to incorporate technology in their daily activity, but a matter how to change their way of approaching, and doing when adapting to digital. The digital transformation has enabled the emergence of new business models, as well as many other changes when it comes to satisfying the customer’s needs and expectations, by creating opportunities for value and sustainability. The present paper highlights all these aspects, emphasizing on how businesses can think about the digital transformation to achieve the highest benefits and create competitive advantage.

A Review on Digital Transformation: A Multidisciplinary Reflection and Research Agenda

Business and Economics Journal, 2021